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Quantity Produced


Production Cost

€5.800 (US$8,100) plus vat/tax
€400 (US$560) for Guitar Picks

Production Time

3 – 4 Weeks

Dimensions (Width × Height × Depth)

16.5 cm. x 22 cm. (6.5 in. × 8.66 in.)

Page Count

44 plus cover

Paper Stock

Cover and Interior: Lessebo Design
Scratch-off Pages: Go! Silk

Number of Colors

2 spots, black and fluorescent green
Two scratch-off inks


Two kinds, and placed between the CMYK and the scratch off layers


Perfect bound


Actium [PDF] by Type Mafia


This book for Kunstenaars, Cultuur en Ondernemerschap (Artists, Culture and Entrepreneurship), a Dutch non-profit organisation that stimulates and supports artists in raising their levels of professionalism and developing new areas of work, focuses on an exhibition of the works produced at a workshop about exhibit design. The exhibit and the book had an unusual inspiration, as the book’s designer, Gerben Dollen, explains:

The curators of this exhibition based their concept on the work and thoughts of David Byrne. For this reason the design of the publication had also to be built upon this; this article [PDF] was a great help.

And on his design intentions, he offers:

The show was held in a property located in the red light district of Amsterdam; I took that element as a starting point and turned it the other way round by putting a green light (red’s opposite) into the book’s spine.

In the book images of the exposed art works are covered with a silver scratch-off ink layer, and, on top of that a text layer is printed. So the end user has to make an irrevocable choice: stay with the informal text about the artwork or scratch it off for an image of the art work itself. In addition it’s a collaboration between the designer, photographer and end-user of the booklet. And because David Byrne plays a Fender guitar, including Fender guitar picks would sure be best as it links both to the scratch-off layers as it does to Mr. Byrne.

The book also uses Gerben’s own Actium [PDF] typeface, which paired with the simple layouts and awesomely fluorescent green makes this a truly energetic and contemporary publication. The scratch-off layers are indeed too nice and well laid out to encourage scratching off, but you are rewarded by very nicely photographed projects. Another aspect I really liked about this was the title, “Zonder Wrijving Geen Glans,” a Dutch saying that very roughly translates to “Without Polishing there is no Gloss.” A nice bit of life advice, if you ask me. Oh, and the Fender pick? It’s nice and pearly.

Zonder Wrijving Geen Glans Brochure
The green gradient in the spine seems easy to print well but actually it was difficult to print stepless. The experts at Calff & Meischke kindly printed a couple of samples on press in order to get that effect right and perfect.
--- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure
The silver scratch off surfaces turned out to damage too easily during the mechanized production process, so in the end all booklets had to be fold and bounded by hand to leave it intact for the end-users/readers.
--- Zonder Wrijving Geen Glans Brochure --- Zonder Wrijving Geen Glans Brochure ---

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Zonder Wrijving Geen Glans Book


Production Method





Design: Type Mafia (Gerben Dollen)
Photography: Isolde Woudstra
Editor: Inge van der Ven



Offset: Calff & Meischke
Silk Screen: SilkScreen Holland BV

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 8, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End