ADV @ UNDERCONSIDERATION      Peek here for details





Deschamps Printing

Quantity Produced


Production Cost


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

5.25 in. × 8 in.

Page Count


Paper Stock

Uncoated, 80 lb. Text

Number of Colors



Matte Aqueous


Half-bound Hardcover, Smythe Sewn


Trade Gothic, New Baskerville, Fenway Park


In this enjoyable promotion by Salem, Massachusetts based Deschamps Printing, illustrator Nick Ramos has interpreted some of the most common printing terms in humorous vignettes. Funnily enough, a lot of them have a sexual undertone: Creep, score, stripping, and hickeys are probably some that already make you snicker. Handsomely designed by Jose Nieto of Square Zero, the promotional uses only a few pages at the beginning to share the illustrations and explain the terms, while the rest of the uncoated pages serve as a sturdy notebook for sketching your next print job. The half-bound technique on the cover gives it a nice academic feel that is very well offset (pun!) by the fun combination of elegant patterns, Nick’s illustrations and the typeface Fenway Park, which always smells like vintage goodness.

Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer --- Deschamps' A Printing Terms Primer


Recent Posts



Deschamps’ A Printing Terms Primer


Production Method




Design: Square Zero
Illustration: Nick Ramos
Copywriting: Jason Rubin



Deschamps Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 8, 2009


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End