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BROWSE


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Client

Recordings of Thin Consolation


Quantity Produced

500


Production Cost

€150 (US$210), cardborad processing
€56 (US$210), Silkscreen
€20 (US$28), rubber bands
€210 (US$295), Total


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Folded: 17 cm. × 13.5�cm. (6.7 in. × 5.3 in.)
Flat: 17 cm. × 40 cm. (6.7 in. × 15.75 in.)


Page Count


Paper Stock

Standard grey cardboard, 450 g/m2 (grams per square meter).


Number of Colors

5 spot colors (cyan, purple, metallic silver, pink fluo, fluorescent green)

Varnishes


Binding


Typography

Hand-drawn type

 

Working with the trippy and happy illustrations of Oreli, the design and print team at Recordings of Thin Consolation worked to create a package that matched the “rump-shaking, head-nodding, feet-shuffling slap in the face,” music of Cupp Cave’s “Garbage Pail Beats” album, striving for a “hip hop,” “crazy” and slightly “bling bling” look. While the illustrations certainly convey much of the mood of the package, the color selection helps take it to another extreme and while you would think it was all carefully premeditated it wasn’t. David at Recordings of Thin Consolation explains:

The colors choice was really difficult. Firstly, Oreli designed it to be in Gold and Black. We were not so convinced. Finally, fluorescent pink and green were picked for the “backgound” colors and we decided to print it with 3 different foreground colors: Silver, Purple and Cyan. Think video games, 1980s, Miami. We started with the silver for the bling-bling and fluo.

Part of the team wasn’t so convinced by the silver, but we had already printed 250 copies… Then we started to think to others colors, and we decided purple. Problem, we didn’t have enough purple to finish all the sleeves but there was a pullover of pink and cyan left in the print shop that was so cool!

With this “mistake”, we can make people 3 times more happy, they can choose the sleeve they like the most and we like to give a choice, and with screenprinting it’s so easy (and a bit less boring when you print) to change the colors, so why don’t do it?

Paired with the cardboard box, the color selections make these packages look extra juicy and fun. And the rubber band, holding the DVD-sized triptych together, gives it a contemporary feel as well. I’m sure the “Garbage Pail Beats” CD won’t have any problems making people happy.

Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave --- Garbage Pail Beats CD by Cupp Cave

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“Garbage Pail Beats” CD

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Production Method

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Design

Oreli

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Printing

Dr. Merlin

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 28, 2009

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Filed Under

Music Packaging

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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End