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Quantity Produced

As needed

Production Cost

¢75 per piece

Production Time

Dimensions (Width × Height × Depth)

14 in. × 8.5 in. (flat)

Page Count

Paper Stock

80# Speckletone from French Paper (100% recycled/30% PCW content)

Number of Colors





Futura Medium, Futura T Bold


This earthy tri-fold brochure was designed and produced as an educational piece supplementing a speaking engagement about green business practices. Jess Sand, who wrote, designed and keeps on printing copies as needed (and we suspect folding them too) tells us a bit about the project:

I wanted to make sure people left with some practical tools to keep them from just going out and greenwashing. As much as I would have liked to put this through a professional print run, I just couldn’t justify it given the subject matter. It may not be as sexy as many of the other projects featured here on FPO, but I think it’s a great example of a sustainable approach to a traditional medium. The paper choice is intended to be low impact — French paper is great: it’s a 100% hydro-powered, made in the US of A product) — I can run this baby off one at a time as demand requires which prevents wasted overruns, and I wrote the copy to be long-term reference material, something you can hang onto that doesn’t get immediately chucked in the bin. And yes, I am in the process of converting it to a PDF version for those who don’t believe in print only!

Hopefully the PDF can retain some of the tactile features of the paper, and continue to evoke the same earthy feel that the printed pieces does. And it may not be sexy as Jess mentions, but we will always support a good effort to educate folks on this subject and doing it in a way that walks the walk while talking the talk.

Keeping It Real Green Brochure --- Keeping It Real Green Brochure --- Keeping It Real Green Brochure


Recent Posts



Keeping It Real Green Brochure


Production Method



Jess Sand, Roughstock Studios



Roughstock Studios

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 31, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End