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Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

6.875 in. × 9.3125 in.

Page Count

Paper Stock


Number of Colors

2 spot




Aachen, found lettering and custom lettering


If we gave clever titles to each of our posts I would have titled this one “The Devil Wears Silkscreen.” Okay, maybe half-clever. But seriously, there is nothing short of devilish about this invitation by Alexandria, VA based Fuszion as they celebrate their 13th year in business. From the literal in its illustration of a devil to the metaphorical in its killer lettering and use of chipboard. One great aspect of this invitation is the contrast between the blunt texture and density of the chipboard with the glossiness of the silkscreen. Plus if you want to keep beating the recession you can punch a couple of holes in the eyes and, voilà, you have a Halloween costume.

For those of you considering printing your next project on chipboard, Fuszion art director, Greg Spraker, offers the following:

First, take the extra step of ordering ink drawdowns when using raw chipboard. The chipboard soaks in ink like a towel and has a darkening effect on color. There were other pieces associated with this that were not printed on chipboard and the colors were adjusted accordingly. Second, consider the gauge of the board. They’re available in various thicknesses and the end result can (and usually will) have a significant impact on mailing costs. Third, when mailing a custom die cut piece, always have it vetted by the local post office. It sounds like a no-brainer, but miss this and it could burn you. Again, it will add cost to the postage. But really, when it’s cool enough, who cares?

Fuszion 13th Anniversary BBQ Invitation --- Fuszion 13th Anniversary BBQ Invitation --- Fuszion 13th Anniversary BBQ Invitation --- Fuszion 13th Anniversary BBQ Invitation


Recent Posts



Fuszion 13th Anniversary BBQ Invitation


Production Method



Design and Illustration: Rick Heffner, Fuszion
Copywriting: Eric Stewart



Commonwealth Specialty Packaging

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 25, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End