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Self Promotion

Quantity Produced


Production Cost

Not Disclosed

Production Time

12 Weeks

Dimensions (Width × Height × Depth)

5.5 in. × 8 in. × 0.6 in.

Page Count


Paper Stock

Number of Colors

4-Color CMYK




Trade Gothic and unidentified serif


Established in San Francisco in 2002 by renown writer Dave Eggers and educator Nínive Calegari, 826 is a unique organization that tutors and provides workshops for kids ages six to eighteen on writing and ultimately on creative expression. The San Francisco building where the classes took place, located at 826 Valencia Street (hence the name 826), was zoned commercial and the logical thing to do was to set up a pirate supply storefront which, according to David Byrne, is “definitely one of the top five pirate stores.” (The pirate store was recently redesigned and restocked by Office). And in that same spirit, the other six chapters have equally amusing storefronts: The Greater Boston Bigfoot Research Institute at 826 Boston, the Boring Store at 826 Chicago, the Echo Park Time Travel Mart at 826 LA (designed by Stefan Bucher), the Liberty Street Robot Supply & Repair at 826 Michigan, the Brooklyn Superhero Supply Co. at 826 NYC (designed by Sam Potts), and the Greenwood Space Travel Supply Co. at 826 Seattle.

Since not all Americans are confined to these seven cities with 826 retail stores, the fine folks at 826 National have issued a 190-page catalog with all of their products, organized by store. Printed simply and handsomely in offset, the catalog is page after page of idiosyncratic products which the copy on the back cover only begins alluding to:

At last, the 826 stores have teamed up and created a catalog to sell their wares. Superheroes, no longer will you have to fly to New york to get an Evil Blob Containment Capsule. Need a Black Hole Starter Kit but can’t make it to Seattle? Not a problem anymore. We’ve got your Sea Serpent Secretions, Wiretapping Kit, and Positronic Brain right here. All sales are final (that goes double for leeches).

If you see no need for a Secret Identity Kit, you can purchase the catalog for $12.00. And, to be honest, this is one of the best compendiums of packaging design (and creative writing) out there.

826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog --- 826 National Stores Retail Catalog


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826 National Stores Retail Catalog


Production Method



Eliana Stein




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 5, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End