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Graphic Arts Studio

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

24 in × 36 in

Page Count

Paper Stock

Astrolite, White, Smooth, 80 lb Cover

Number of Colors

6 spot






When their old time client, Graphic Arts Studio, wanted to promote their new 6-color press, as well as establish themselves as a design-conscious business, 3st’s Rick Valicenti suggested to create a poster series with other Chicago-based design firms. 3st, Studio Blue, Legendre+Rutter and, featured here today, Faust Ltd. designed a vivid set of posters with all the accouterments of a print promotion piece. Bob Faust, explains their idea:

While we were discussing the project the idea of actually using the press process as part of the design process was brought up and the “Design on press” theme was born. I was exploring some strobing op art ideas at the time because my wife had just been diagnosed with vertigo and couldn’t stand up without spinning. I was trying to find ways to make the ink spin and move on the page through optical illusion and had some mild success but ultimately bagged that idea for what we ended up with. It just seemed a more pure thought and was more directly typographic. It was also very complicated without trying too hard, which made it perfect to me. I also thought it might make the self-proclaimed king of “More is More” (Rick) smile.

The vertiginous design was complemented with a sweet embossing of the words design/press (it takes a keen eye to see both words) and it really gives this poster serious depth. On the genesis of the embossing Bob explains:

As for the emboss, I actually wrestled with the idea. I thought it might steal from the purity of the piece and was a bit afraid the registration could be an issue. But with some encouragement from the printer I did it, and am very happy to have added that level. No pun intended. Well maybe.

This poster (or any of the other three) are available for request from the Graphic Arts Studio web site.

Graphic Arts Studio Poster --- Graphic Arts Studio Poster --- Graphic Arts Studio Poster --- Graphic Arts Studio Poster --- Graphic Arts Studio Poster --- Graphic Arts Studio Poster


Recent Posts



Graphic Arts Studio Poster (1 of 4)


Production Method



Design: Bob Faust
Production: Jason Walzer
Inspiration: Sally Faust
Poster Series Concept: Thirst



Printing: Graphic Arts Studio
Embossing: Delta Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 10, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End