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The Painted Pretzel

Quantity Produced


Production Cost

About $1 per 8.5 in × 11 in sheet that contained: 3 round labels, 6 side labels, and 1 info label

Production Time

4 weeks

Dimensions (Width × Height × Depth)

4 in. in diameter

Page Count

Paper Stock

Uncoated Strathmore

Number of Colors

5 spot inks




Garton, Eyechart and Baskerville italic


A beautiful set of colors that complement each other from one label to the next was not as easy to achieve as one might think. Nor was it the most challenging task:

This was not the first time I did letterpress, but it was a first in that it required a ton of colors, so it was more complex. Setting up the files required more time and concentration—you have to do separations for plates yourself—and I, like a lot of designers was used to letting the printer do this part. Doing separations means deciding what overprints and what doesn’t, too. This can get interesting when you use the overprint option to create special color combinations and effects. We also had to include a half-toned pretzel image to get a two-toned brown pretzel—this was challenging to get right and even the final result wasn’t what I expected.

The good thing I keep seeing across letterpress jobs posted here on FPO, is the efficient use of space on the page. Usually seeking and attaining the best possible arrangement of elements.

Letterpress prints on a single sheet—it’s to your advantage to get all your labels to fit out of the one sheet if possible, thus minimizing waste and reducing per-unit cost.

Now, how about getting some pretzels to go along my labels?

The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging


Recent Posts



The Painted Pretzel Packaging


Production Method



Yael Miller



Studio on Fire

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 14, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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