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University of Wisconsin-Madison

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

8 in × 10 in × .25 in

Page Count

20 pages + Four 7-panel barrel-roll pages + 12 perforated cards

Paper Stock

Book jacket: 62 lb Yupo Transparent Text
Book cover: Neenah Classic Crest Smooth Recycled Solar White 165lb Cover
Interior: French DurOtone Butcher Off White Text 80 lb
Perforated cards: Mohawk Super Fine Ultra White Eggshell Cover 80 lb

Number of Colors

Book jacket: 1 spot
Cover, interior and perforated cards: CMYK
Barrel-roll: 2 spot



Saddle stitched
The whole book was saddle stitched and then binded along the .375 backbone-stitch of the backcover score line


DIN, Gotham, Futura


Approached to develop the materials for the 2008 American Indian Curatorial Practice (AICP) symposium, the team at Swink set out to design an interactive multi-faceted book that clearly represented the various voices and moving parts that are involved in a curatorial show.

The goal was to create a document that records, in paper, what the Visiting symposium did in real life. The upshot was a fairly complicated set of barrel-roll articles, perforated art cards, and central booklet, that all needed to weave together into a single booklet. Finding the right way to bind the booklet so the various art and writing pieces could be interspersed with the body of the book was by far the most complicated part of the process.

If you want a more in depth description of the various parts that compromise this project, and the thinking behind each one, mosey on over to Swink.

A lot of careful thinking had to take place before producing this book, careful considerations in the pagination, the stock selection, the placement of each piece according to size and story… yet, one final surprise was revealed at the very last minute. The selected weight of Yupo for the jacket was to thick for the score, which was not holding up — a slight perforation had to be used instead.

University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book --- University of Wisconsin-Madison Visiting Book


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University of Wisconsin-Madison Visiting Book


Production Method



Swink: Drew Garza, Yogie Jacala and Shanan Galligan




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 29, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

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