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Tobias Amadon Bengelsdorf

Quantity Produced


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)

5.25 in × 5.25 in × 1 in

Page Count

Paper Stock

Number of Colors





Dampfplatz by Paul Lloyd and Roundslab by Manfred Klein


In this third project by Another New Calligraphy the content of the book, which is a series of short fictions, drove the concept of breaking up the book into a series of minibooks and cards.

We found boxes made for reel-to-reel tapes and designed the cards to fit within them. Doing so necessitated rounding the corners of the cards, which had the added benefit of making them much more pleasing to the eye and professional looking. Considering that there are over thirty cards and booklets, and that we made fifty copies of the book, that entailed well over ten thousand uses of a sturdy little corner-rounder that amazingly never broke. Our hands almost did, but it was well worth it.

The artwork is inspired on the various mentions of sharks which were created with India Ink and crayons — later tweaked on he computer. Also, the general aim of the collection is to exist as some sort of strange, otherworldly newspaper, an idea that is played somewhat subdued in the exterior and interior pieces.

One card in particular was painted with “ketchup” at the behest of the author — this is the first release of ours to sell out, and I am positive it is exclusively the ketchup’s doing.

I am deeply intrigued by this project and how all of the stories come together, how the reader can enjoy them in unique personalized ways by approaching each on individually or the set as a whole.

<em />An Implausibility of Gnus</em> Book ---<em />An Implausibility of Gnus</em> Book ---<em />An Implausibility of Gnus</em> Book


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An Implausibility of Gnus Book


Production Method



Bill Ripley



Bill Ripley
Production assistance: Robyn Detterline

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 6, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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The End