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Boldrocchi Group

Quantity Produced


Production Cost

Not Disclosed

Production Time

12 days

Dimensions (Width × Height × Depth)

320 mm × 300 mm (12.59 in × 11.81 in)

Page Count


Paper Stock

Coated Paper, 170 gr.

Number of Colors

Cover: 2 spot inks
Interior: CMYK + titanium silver



Perfect binding


Luxury Fonts by House Industries


Anniversaries are meant to be celebrated, and centenaries are often accompanied by a unique story book, one that challenges designers to tell the story in a compelling and striking manner. Such was the case for Cacao Design in Italy, whose team succeeded in encompassing 100 years of the Boldrocchi Group — an italian metal factory that has reached worldwide leadership in the construction of metal fans — in an aluminum, curved volume.

Metal and its forms are the basis of the inspiration for this “design object”, a prestigious volume that tells a story and actuality of the firm, through a journalistic/biographic cut and a selection of high emotional impact images, moreover strengthened in the printing phase by using titanium silver ink mixed with CMYK to showcase the metals.

While the interior of the book is beautifully printed, with the metals truly the heroes due to the silver titanium ink, it was the shape of the book that first caught my attention:

The cover (and the back cover) is made with a foil of aluminium, which has been printed with two silk screen colors in order to have the graphic elements and text visible with a tone on tone effect and then curved in order to have this very unique effect. The whole brochure is curved, as a phisycal example of what Boldrocchi does in its business: at the end, they work with metal and create curved pieces good to be used as fans or other products.

Boldrocchi Centenary Book --- Boldrocchi Centenary Book --- Boldrocchi Centenary Book --- Boldrocchi Centenary Book --- Boldrocchi Centenary Book --- Boldrocchi Centenary Book


Recent Posts



Boldrocchi Centenary Book


Production Method



Cacao Design
Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia
Design: Alessandro Floridia
Photography: Matteo Gastel
Writing: Alberto Caspani




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 8, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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