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Quantity Produced


Production Cost

€8,000 (US$12,000)

Production Time

10 days

Dimensions (Width × Height × Depth)

200 mm × 150 mm × 7mm (7.87 in × 5.90 in × 27 in)

Page Count

64 pages

Paper Stock

Brun Board 400g, Rives Design Natural White 170g and Galerie Art Silk 170g.
All papers by MAP

Number of Colors

Brown spot color printed on the back and spine
Spray-painted covers in different colors



Adhesive binding


Helvetica Neue, Plantin and Frankfurter


This brand booklet is both traditional and untraditional, which in many ways plays well into the philosophy of Elvine, a Swedish clothing brand inspired by Gothenburg’s unrefined subcultures and the legacy of traditional craftsmanship, which goes by the motto: sophisticated clothes for unsophisticated behavior.

Next Century Modern wanted to honor the company history which started from the graffiti culture, while combining it with a more traditional design approach and craftsmanship. Thus came about a hot summer day in August when designer, client and friends gathered to barbecue, spray-paint and have a good time.

If you want to join them, you can do so via this video.

And if you would like to see all of the pages of the book, you can do so by clicking here.

I really like how they built in stencil works to give texture and depth to the cover while also providing a link between cover and interior, as the spray paint gathers in the die-cut type and creates the title page. Now, if I could only figure out which one of the various colors they used is the one I like the best.

Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet --- Elvin Brand Booklet


Recent Posts



Elvine Brand Booklet


Production Method



Art direction and design: Next Century Modern
Illustration: 3kta.blogspot.com, Beks, Nirr Crew, Svensktoppen and Next Century Modern
Photography: Patrik Careland, Thomas Wal, Daniel Grizelj, Mia Ca



Cover: Spray-painted by Next Century Modern, Elvine and friends

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 19, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End