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Matteo Gastel

Quantity Produced


Production Cost

Production Time

3 days

Dimensions (Width × Height × Depth)

85 mm × 45 mm (3.34 in × 1.77 in)

Page Count

Paper Stock

Pachica 407 gr.

Number of Colors




Helvetica Neue


Mauro Pastore, who was also involved with the Boldrocchi Centenary Book, also developed the identity and business card for the main photographer of the book: Matteo Gastel.

Matteo Gastel is a fashion and life style fotographer, active in New York and Milan. His capacity to see beyond things, an absolutey essential characteristic for a good photographer, constitutes the basic concept of this business card.

Now, you might be wondering what is going on with the business card and what does “heat” from the Print Method field actually mean, and I will be the first to admit it took me a little while to figure it out. It turns out that this particular paper becomes partially transparent when heated and embossed—and so the visual and tactile impact directly relates to the work and approach of this bi-continent photographer.

Matteo Gastel Business Card --- Matteo Gastel Business Card --- Matteo Gastel Business Card


Recent Posts



Matteo Gastel Business Card


Production Method



Cacao Design
Creative direction: Mauro Pastore, Masa Magnoni, Alessandro Floridia
Design: Alessandro Floridia




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 16, 2009


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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