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Quantity Produced


Production Cost

"Low. Only ink and paper as I printed the book myself."

Production Time

2 weeks

Dimensions (Width × Height × Depth)

130 mm × 135 mm × 8 mm (5.1 in × 5.3 in × 0.3 in)

Page Count


Paper Stock

Cyclus Offset, 200gsm, uncoated, recycled, by New Leaf

Number of Colors

5 spot


Gloss inks on some pages


Trimmed and saddle-stitched by hand


Andy Smith!


To showcase his illustration and lettering abilities, London based Andy Smith, created a funny booklet titled “The Blue Inks,” a band of mischievous droplets of blue that terrorize other inks and work at a factory. Silkscreened and saddle-stitched by Andy on cover weight paper, the booklet is adorably bulky and the paper has taken on a new kind of texture due to the heavy ink coverage. While the object itself is cool as blue, the story of the Blue Inks is quite clever too. Here’s only half of the story. For the other half you might need to hire Andy and get on his nice side to get one of the 200 copies.

The blue inks get up at 6 (7 in the winter)
They eat eggs & drink coffee
Kill the flies and saddle up the animals
The it’s down the mountain
And into the town
Supplies are bought, hair is cut, bandits are played
They beat up a couple of magentas and chase off some yellows
Then it’s in to the van and off to the factory

The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks --- The Blue Inks


Recent Posts



The Blue Inks


Production Method



Andy Smith



Andy Smith

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 15, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End