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NewPage Corporation

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

6 in. × 9.125 in. × .25 in.

Page Count

38 + cover

Paper Stock

Arbor Plus Coated: 100 lb Gloss Cover, 100 lb Dull and Gloss Text

Number of Colors

100% vegetable-oil based inks: 3 Spot colors + 1 Metallic ink + CMYK


Gloss, satin and dull spot UV varnishes and coatings


Wire-O by Phoenix Binding


Link and Trade Gothic


As your hands touch this brochure, it is hard to believe just how green the entire production truly is. From a beautiful coated sheet using 30% post-consumer recycled fiber to vegetable based inks, it is perhaps best to give you the hardcore details:

Ed #13 is printed on Arbor Plus�, which carries three chain-of-custody certifications (tri-certified to FSC, SFI and PEFC). Arbor Plus is manufactured in North America and contains 30 percent post-consumer recycled fiber. This paper complies with Lacey Act Requirements.

This entire report was printed with 100% vegetable-oil based inks on recycled paper that contains 30 percent post-consumer waste. The electricity used to print this report was 100 % offset with renewable energy credits (REC’s) generated from wind power in the U.S. Also, our printer recycled virtually all manufacturing materials associated with the production of this project employing a Zero Landfill Policy for Non-Hazardous Manufacturing Waste.

This issue used 23,834 lbs. of 30 % post-consumer waste paper. The environmental savings from using this paper in lieu of virgin paper is equivalent to:
Wood usage: 11 trees not cut down
Wastewater: 35,542 gallons of wastewater flow saved
Solid waste: 2,158 lbs. of solid waste not generated
Greenhouse gasses: 7,398 lbs. net greenhouse gases prevented
Energy: 25,000,000 BTU’s energy not consumed

The source of these calculations is the Paper Calculator.

Beautiful in its design and selected photography, beautiful in production values and considerations this brochure is also greatly interactive as you touch the finishes, varnishes, and textures… as you play with the rotating wheel and dig deeper into the hidden messages waiting for your information discovery.

More information about the Ed series and sample requests.

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Of Note: This page has a nice thick varnish texture that makes the page feel like sand. --- <em />This is Ed</em> # 13 Balance --- <em />This is Ed</em> # 13 Balance


Recent Posts



This is Ed # 13 Balance


Production Method



Froeter Design Company, Inc.

April 2009 - September 2009



Lake County Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 26, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End