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Lyons Press

Quantity Produced


Production Cost

Production Time

1 month +

Dimensions (Width × Height × Depth)

6.125 in × 9.125 in × .825 in

Page Count


Paper Stock

100 Lb. C1S VACUMET Metallized paper

Number of Colors



Spot gloss


Perfect binding


Trade Gothic


With influences that span the work of John Gall, Paul Sahre and Paula Scher, Bret Kerr set out to evoke the sprit of fantasy and gaming while avoiding clich�s, and providing geeky references for its core audience. The following reveals just a little of the mystery of production for mass market books.

I originally wanted to do an all type cover with one possible small photo inset. So I started the project in Illustrator and focused on the typography. The title is very catchy so I wanted to explore ways of highlighting the words. The cover was originally designed without knowing for sure if the budget would allow printing on metallic paper, so the design had to work either way—the cover shows a vintage photo of the author when he was a teen. The author was a big part in working out details of the cover so that we would not hit any false notes within the gaming community. For example, a week before press time we had to have some 20-sided dies over-nighted so that we could shoot them for the cover. I had an 8-sided die in place, but later found out that any serious gamer would respond more to rolling a “natural 20”.

Once printing on metallic paper stock was approved, the printer (who has lots of experience printing on metallic) advised me to create a white plate that would mask out the metallic paper in the right places and at the right percent. I also changed the spine from having metallic text to having white text so that it would pop more on the iridescent leather background. We also were able to foil stamp the title on the cover of the book (under the jacket), something we usually reserve for the spine. Some of the other details had nothing to do with production, but with pure geekery such as picking headband colors of maroon and gold as a nod to Harry Potter fans.

<em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book --- <em />Fantasy Freaks and Gaming Geeks</em> Book


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Fantasy Freaks and Gaming Geeks Book


Production Method



Cover: Bret Kerr
Interior: Sheryl Kober



Lyons Press Manufacturing
Director: Kevin Lynch
Printer: Brady Palmer

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 11, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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