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Quantity Produced

Open Edition

Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

26 in × 20 in
8.5 in × 11 in

Page Count

Paper Stock

130 lb Acid-Free Cover Weight Paper

Number of Colors

1 and 2 spot




House Industries and Photo-Lettering libraries


How do you make a single alphabetic character an object of affection and desire? To start, it helps if said character was designed by House Industries or it came from the venerable vault of the legendary Photo-Lettering library of typefaces. Then, you would choose salivating colors like gold, orange and black. And it wouldn’t hurt if they were printed — to order! — by a master silkscreen printer like David Dodde, whose “Slow air-drying” technique, as House Industries describes, “is an essential step in Dodde’s process and allows the use of richly-pigmented inks to reach the unique deep flatness that is characteristic of high quality prints.”

This past September, House Industries introduced House Serigraphs, a collection of 27 prints featuring select characters that can be ordered at two sizes, 26 in × 20 in (for $35) and 8.5 in × 11 in (for $18) and are delivered to your door fresh from the silkscreen oven. We are now the lucky owners of a large Hasler Circus X from Photo-Lettering, digitized by Erik van Blokland.

House Serigraphs --- House Serigraphs

Images above provided by House Industries
--- House Serigraphs --- House Serigraphs --- House Serigraphs --- House Serigraphs

Images above photographed by UCllc
--- House Serigraphs --- House Serigraphs --- House Serigraphs --- House Serigraphs

Images above provided by David Dodde


Recent Posts



House Serigraphs


Production Method



House Industries



David Dodde

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 13, 2009


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End