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Leeds College of Art

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

200 mm × 200 mm × 10 mm (7.87 in × 7.87 in × 0.39 in)

Page Count

144 + cover

Paper Stock

Cover: Greyboard, 300 gsm
Interior: Nine Lives, 80/120 gsm

Number of Colors




Perfect binding


Clarendon and Helvetica Neue


Most colleges invest a lot of effort and resources into putting together their student prospectus but, in the case of the Leeds College of Art, they tapped two of their students talent to work on the 2010 – 12 issue. Keeping the design simple and straightforward Merlin Mason and Kyle Bibby chose to reflect the current student experiences by showing images of the alumni body in action alongside quotes that spoke to each students path within the college.

With a dynamic interior, the cover is subdued in tone and contrast while providing different textures and layers through the use of embossing and an applied sticker.

Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus --- Leeds College of Art Prospectus


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Leeds College of Art Prospectus


Production Method



Design: Merlin Mason and Kyle Bibby
Photography: Adrian Ray



Belmont Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 4, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End