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Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

24 in × 22 in

Page Count

Paper Stock


Number of Colors







Implied fire is as good as real fire, especially for holiday wishes. To get themselves, and their friends and clients, into the spirit Toronto-based Pylon Design hand-carved some warm holiday wishes out of linoleum and then printed them on past newspapers, reminding everyone what a, um, peculiar year we had. More from the Pylon team:

The recession has left people in the cold once again this year so we wanted to send out our warmest wishes to our clients. Newspaper is a great item to start a fire with at home, but we wanted everyone, even those without fireplaces to feel the warmth of the season. We block printed by hand a large flame made up of holiday wishes on over 600 newspapers. We then stuffed them in block printed envelopes and sent them on their way to spread some holiday cheer.

Three printing blocks were produced, one for an envelope and two for the newspaper all of which were cut from lino block. The newspapers were randomly selected without discretion (despite some awkward headlines!). Everyone in our office had a hand in cutting out the design and amazingly only one designer was harmed in the process, he will be fine.

Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer --- Pylon 2009 Holiday Mailer


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Pylon 2009 Holiday Mailer


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Design/Illustration: Hanna Chen
Design: Liam Johnstone, Steve Garwood, Sascha Hass, Colin Payson, Kevin Hoch, Scott Christie, Brian Marchand, Robin Smyth




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 18, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End