ADV @ UNDERCONSIDERATION      Peek here for details





The Korte Company

Quantity Produced


Production Cost


Production Time

3 Months

Dimensions (Width × Height × Depth)

9.5 in × 12.5 in × 0.75 in

Page Count


Paper Stock

Cover: 1/8-in chipboard
Body: Mohawk Superfine, Smooth White, 100 lb Text

Number of Colors

CMYK + 1 Spot (PMS 109)





Clarendon Bold
Kim Knoll's handwriting


To celebrate their 50th anniversary, the Midwest-based Korte Company commissioned Tom, Dick & Harry Advertising to create a book celebrating their efforts in building the best projects possible. Chicago-based designer Kim Knoll explains how the book came to be:

The client sent 8 large boxes full of loose photos, scrapbooks, files, photo albums and certificates… you name it, it was in one of those boxes. The contents pretty much covered every news clipping and photo the company had saved since 1950. After going through all the boxes, the idea was born. Why not create another scrapbook? But this time, it would be the highlights of every decade over the last 50 years. A good amount of time was spent going through everything and categorizing what was useful and what wasn’t. The good stuff was sorted into decades and scanned at 600dpi to get the best resolution to work with for sizing, printing, etc. The way the book was designed, each photo or article that runs off the page continues on the next page. So if you were to rip every page out of the book and line them up side by side, it would create a continuous 50-year timeline.

The result is — not to pigeonhole the aesthetic but… — is a very proud, rough Midwestern book oozing a vintage feel that is very hard to resist. I think my favorite part are the 2-color endpapers. And perhaps the team’s favorite part was the hardships:

This book took 10 months to put together and 3 months to print. Unfortunately, when the books were getting bound — all 1,800 of them — too much glue was used and it spread into the pages, making the pages stick together. Everything had to be reprinted, which is why the printing took longer than expected.

The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book --- The Korte Company 50th Anniversary Book


Recent Posts



The Korte Company 50th Anniversary Book


Production Method



Agency: Tom, Dick & Harry Advertising
Creative Director: David Yang
Writer: Michael Herlehy
Designer: Kim Knoll



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 11, 2009


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End