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Andy Babb

Quantity Produced

250 (25 sets of 10 cards)

Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

6 in × 4.25 in

Page Count

Paper Stock

140 lb Cover Muscletone Kraft French Paper

Number of Colors

3 spot inks: Gold, brown and white




Sugar Pie and Neutraliser


When holiday cards abound, there is often a desire to stand out from the rest by creating something unique. Andy Babb was thinking about this when his brainstorming led him to the end of the holidays, that final day when most of us seek to get back on a certain path and voice resolutions for the new year to start.

At first, riffing on the double-meaning of resolution—a decision as well as an industry term for image quality—felt perhaps a bit too precious or cute, but I decided to suck it up and have fun with it anyway. Generalizing from my own personal experience with pie-in-the-sky resolutions that were never fully realized, I imagined polar outcomes for the ten topics I chose.

With time and budget in mind, as well as personal limiatations Andy got to work, finding a way to bring to life the lofty resolutions (labeled as “Hi-Res”) and the more realistic, less idealistic actual outcomes (“Lo-Res”).

The biggest challenge of the project was time. The concept came to me the week of Thanksgiving and I needed to get the cards produced far enough in advance of 2010 so as to not be totally irrelevant. I gave myself a little over a week for design. I didn’t want the fronts of the cards to be merely typographic, I am not a natural illustrator, and had zero budget for imagery. For all but one of the images I used, I sourced from public domain photographs and illustrations in the Library of Congress online archives. For production, I worked with Grand Palace Silkscreen, who did a quality job expediting the printing.

Surely a little humor goes a long way when your mailbox is overflowing with the corny, the expected, the safe and cute messages sent in by family and friends — no offense.

10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards --- 10 Resolutions for 2010 Postcards


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 22, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End