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National College of Art and Design

Quantity Produced


Production Cost

€5,000 (US$7,242)

Production Time

9 days

Dimensions (Width × Height × Depth)

160 mm × 230 mm × 15 mm (6.29 in × 9.05 in × 0.59 in)

Page Count


Paper Stock

Chromomatt Silk, 170gsm

Number of Colors



Cover: Spot UV Varnish


Case bound and thread sewn


Futura and The Serif


A large book is a both a thrill and a challenge. In the case of this one, the adventure is heightened by the participation of 26 students and 6 faculty members who set out to raise the necessary funds to produce the book.

The idea for A to & stemmed from the number of students in our class. The theme was used to create a limited edition set of posters along with a unique Typeface (VisCom09) via a poster collection that was sold to raise money to fund the production of the book. In addition to the A to Ampersand posters, each double-page spread features a photograph of the student and two posters of their degree projects. The double-page spread offers the viewer an insight into each student’s personality and design skills/interests. In addition to the book, we designed a poster, a website and a photographic slideshow. The website features a variety of work from each student along with contact details.

It was originally intended to be print on uncoated stock, but the darkness of many of the posters was flooding and details were getting lost. A coated stock was used at the last minute rendering a finer and more successful result. Another challenge? The perfect alignment of the yellow spine. But careful considerations, and attention to detail during the pre-press stage ensued a beautiful catalog of poster work that students and staff alike should be very proud of.

<em />A to &</em> Book ---<em />A to &</em> Book ---<em />A to &</em> Book ---<em />A to &</em> Book ---<em />A to &</em> Book ---<em />A to &</em> Book ---<em />A to &</em> Book


Recent Posts



A to & Book


Production Method



Ken Deegan
Visual Communication Graduates '09



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 13, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End