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DOMA Coffee Roasting Co.

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

4.25 in × 9 in × 2.5 in

Page Count

Paper Stock

Biodegradable Kraft Bag

Number of Colors

3 Spot (Orange, Pink, and Green)




El Niño


Back in 2007 Chris Dreyer purchased a couple of presses and taught himself how to use them. Having set up shop in what used to be a walk-in freezer in an old warehouse he has been printing for himself as well as for clients — one of which is Doma Coffee. For the last 18 months or so, he has been producing anywhere between 2,000 and 4,000 bags (in various sizes) a month, often working late into the night.

The real joy has been designing and printing the holiday bags for DOMA, where the design prompt is generally little more than make something cool. For the Valentine’s Day bag this year, the prompt was Plaid’s kinda cool, huh Chris?, which is very fortunate because the only other idea I had kicking around my noggin was a yeti with a heart shaped stomach, and I was having the hardest damn time executing it…

I decided to cut the shapes out of paper with an X-Acto knife. The lines for the plaidwork were added in Illustrator with a mindnumbing barrage of clipping masks. I designed this to have super-precise registration between three colors and an epic amount of overprinting, which is always a bit of a wildcard, especially on kraft brown stock. Printing on coffee bags is always quite the teabagging hassle, as they do not lay fully flat — you just have to pack up the low spots with bits of scrap stock. I mixed a bit of opaque white into the pink to get it to pop off the kraft a bit, too. I was quite pleased with how precise I was able to nail the registration, and the overprinting of colors worked out nicely too.

I suppose there is a challenge in being the designer and the printer on a single project, where bargaining for time, effort and difficulty is found on a very blurry line of satisfying the ultimate desired product.

DOMA Coffee Bag --- DOMA Coffee Bag --- DOMA Coffee Bag


Recent Posts



Valentine’s DOMA Coffee Bag


Production Method



Chris Dreyer



Dreyer Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 25, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End