ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Box: 60 mm × 90 mm × 20 mm (2.36 in × 3.5 in × 0.78 in)
Cards: 60 mm × 90 mm (2.36 in × 3.5)
Poster 500 mm × 670 mm (19.6 in × 26.3 in)
Page Count
–
Paper Stock
Altura Gloss, 300 gsm
Number of Colors
2 Spot (Black and Red)
Varnishes
Satin Seal
Binding
–
Typography
54 Total, One for each Card
Jim Sutherland of hat-trick design came up with the idea of creating a typographic deck of cards while on a peaceful holiday, as Eye magazine reported late last year, where I first saw this project. With a few simple rules — one typeface for each card, and no alterations of the letterforms — Jim created all 54 cards on deck with some rather clever typographic tricks.
Apart from creating the sumptuous set of cards, it turns out that 54 cards fit perfectly on a B2 print sheet, so they created a poster as well, which is simply the cards untrimmed with the border of each card subtly embossed.
A pretty fantastic project from start to deal.
Hat-Trick Deck of Cards and Poster
Production Method
Design
Jim Sutherland at hat-trick design
Printing
Fenner Paper
Boss Print
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 22, 2010
Filed Under
Self promotion
Tagged with
deck
emboss
poster
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
E.A.S.E. Stationery Set
End of Work iPad and Notebook Cases
Cranky Bucks Promotion
Pizza Box Promo Mailer
Bryan Patrick Todd Mailer