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Keiji Nakamura

Quantity Produced


Production Cost


Production Time

7 days

Dimensions (Width × Height × Depth)

5 in × 7 in

Page Count

Paper Stock

Strathmore Bright White 110 lb Wove

Number of Colors

1 (blind)





During the holidays, when the visual environment goes into overdrive with Christmas decorations and products overflow shelves, there is a need for subtlety and calm. For a few of recipients these came in the form of Keiji’s holiday card, a ornamentally sophisticated letterpress card that is blind letterpresses on nice, thick, white paper.

In recent years “white” has been the theme for my holiday card. It is the color of snow and also of paper. I always love ideas of using a subtle beauty of paper texture. In addition, since it was right after my first participation in a letterpress workshop, I decided to create a holiday card with a nice dent, like snow foot tracks. I could see that I would realize my idea with blind letterpressing.

Photographing this card was a challenge for us, which points to the fact that this card has to be seen (and touched!) to be fully appreciated. And we just love the concept of blind letterpressing as “snow foot tracks.”

Keiji Nakamura Holiday Card --- Keiji Nakamura Holiday Card --- Keiji Nakamura Holiday Card --- Keiji Nakamura Holiday Card


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Keiji Nakamura Holiday Card


Production Method



Keiji Nakamura



Mercurio Brothers Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 9, 2010


Filed Under

Promotional Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End