ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
Folder: 9 in × 12.5 in
Poster: 17 in × 32 in
Page Count
–
Paper Stock
Chipboard
Neenah Environment Natural 80 lb text , 24 lb text, and 80 lb Cover
Number of Colors
CMYK + matte black foil stamp
In the past few months we have seen a lot of portfolio books here at UnderConsideration as we wrap up a book on the subject — the variations among them are countless, yet a solution we hadn’t seen was put together by Brian Neumann. Brian chose the unconventional road of producing more than one copy of his portfolio, turning it into a promotional mailer more than a traditional, one-off display of work. This also affected how it is presented, as he mails it to potential clients and employers versus the traditional interview.
The pros have been great recognition (in Denver) with some freelance work coming from my blog exposure as well as a lot of networking meetings. The cons would be that the cost is a bit high, production time was longer than anticipated and in the end I look very much like a niche print designer (which can be good and bad).
The exploration of techniques was partly for my own edification. But the main intent was to show that I could take a concept and branding direction and fuse together a wide variety of available processes and put them together in a cohesive end product. It showcases some unique production which gives the project a very crafted feel, and provides the recipient with something that feels unique, special and gives them ideas for how they might use those techniques in a project that I would hopefully do for them.
A kit of many parts and a display of many techniques this promotional portfolio is more cohesive in view than it is as specs on paper. Sure to call attention to its creator, it is perhaps in time that the investment will be recuperated and every costly detail shall be worth the effort.
Labzeus Promotional Mailer
Production Method
Design
Brian Neumann
Printing
Brian Neumann
Foil stamping: Foils + Dies
Uline
Flash drive etching:Pantone
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 2, 2010
Filed Under
Self promotion
Tagged with
chipboard
die-cut
etching
flash drive
hand emboss
letterpress
neenah environment
portfolio
self-promotion
sticker
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
E.A.S.E. Stationery Set
End of Work iPad and Notebook Cases
Cranky Bucks Promotion
Pizza Box Promo Mailer
Bryan Patrick Todd Mailer