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Maddison Graphic

Quantity Produced


Production Cost

£511.75 (US$802.85)

Production Time

5 days

Dimensions (Width × Height × Depth)

148 mm × 210 mm × 2 mm (5.82 in × 8.26 in × 0.07 in)

Page Count

Paper Stock

2000 micron gfsmith nomad greyboard

Number of Colors

2 spot inks




Akkurat by Laurenz Brunner


There is a vast amount of holiday cards out there, and many found their way to our office here at FPO, which is why we are still talking about them two months later. In this case, an idea had to be scaled down at the estimate level, which proved to be the perfect bit of bad news, as the final result was even better than the original intention.

We wanted to produce something for clients, and friends, that served as both a Christmas card and an opportunity to announce our new website. The initial idea was to evoke Fair Isle/Scandinavian knitwear patterns but using web icons rather than the traditional snowflakes and reindeer. The pattern would fill the whole card and would be in four different “tasteful” colours. We optimistically sent the design for a quote but soon discovered that it would fall well outside our budget.

The problem was that the plate size as intended (A5) would be too large for our printer’s preferred press and that it would be necessary to shrink the design to A6.´┐ŻAt A6 the illusion of the knitting pattern was lost because of the dominant border. Foil blocking requires a separate plate for each colour and this proved too expensive. So we decided to go for the black and white tree that you see here on A5… When the card came back from the printer it was evident that the tree was a much stronger solution and more festive than our initial overall knitting pattern. Budgetary limitations had actually led to a better design.

So there you have it folks, when your client (or your own budget) says no to your expensive idea, this card proves that a smaller budget can go a long way.

Maddison Graphic Christmas Card --- Maddison Graphic Christmas Card --- Maddison Graphic Christmas Card --- Maddison Graphic Christmas Card --- Maddison Graphic Christmas Card


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 16, 2010


Filed Under

Promotional Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End