ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Strathmore 100% Cotton Permanent Adhesive

Number of Colors

1 spot






Every year, Siquis, a creative agency in Baltimore, Maryland sends out a bottle of wine to their clients, with a custom design created by a different designer on the team. 2009’s responsibility came to Greg Bennett, who did a lovely and sophisticated play on “Is the glass half-full or half-empty?” with a sparing design that has an empty glass when the bottle is upright, but as one pours the wine into a glass, the graphic becomes a full glass — and if you look at the opening image above, you might notice that the full glass is not rendered in black ink, but it’s a tiny die-cut that reveals the bottle and its delicious content. Clearly, Greg has an eye for detail, and perhaps a little (healthy!) obsessiveness:

Wine bottles are notorious for their ever so slight taper. Because of this, I went through a process which I call “taper testing” to get the label to wrap just right. By adjusting the end points of the label along with the Bézier curves, I was able to get the label to naturally wrap the bottle and align on the back. This could not have been achieved with straight edges. All in all, I went through about 75 labels before I was happy.

Siquis 2010 Wine Label --- Siquis 2010 Wine Label --- Siquis 2010 Wine Label --- Siquis 2010 Wine Label --- Siquis 2010 Wine Label --- Siquis 2010 Wine Label --- Siquis 2010 Wine Label

Photographs by Apparition Studio


Recent Posts



The Optimist Wine Bottle


Production Method



Greg Bennett, Design Director at Siquis Ltd



Studio on Fire

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 8, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End