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AIGA Baltimore

Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

French Durotone Butcher, Offwhite, 80 lb Cover

Number of Colors

2/1 Spot (PMS 877 and Black/PMS 877)




Berthold Akzidenz Grotesk


Paper and beer. Together. Whoever came up with this idea is a genius. For the past 12 years, the AIGA Baltimore chapter has been hosting “Pulp, Ink & Hops,” an event that brings together two of designers’ main pleasures in the form of dozens of paper vendors and free hops from a local brewery. Again, genius.

For the 12th edition of this event, held at the National Electronics Museum, AIGA Baltimore approached Greg Bennett to create the poster and he explains:

Since Pulp, Ink and Hops is always held at a different venue, it seemed foolish to overlook the fact that the National Electronics Museum would be the host for this year’s event. I felt that reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The idea started to become more clear as I began to research the museums artifacts and exhibits. I quickly determined a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.

To make it extra electronic, the poster is printed in silver and black, giving it a cool, vintage feel that makes the robot almost twitch with joy. If paper samples — specifically French Paper samples — have taught us anything is that metallics can look great on uncoated paper, and this poster adds to the stacks of proof.

AIGA Pulp, Ink and Hops Poster --- AIGA Pulp, Ink and Hops Poster --- AIGA Pulp, Ink and Hops Poster --- AIGA Pulp, Ink and Hops Poster --- AIGA Pulp, Ink and Hops Poster


Recent Posts



AIGA Pulp, Ink and Hops Poster


Production Method



Greg Bennett, WORKtoDATE



Baltimore Color Plate

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 25, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End