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Giuseppe Profilio

Quantity Produced


Production Cost

€200 (US$271)

Production Time

1 week

Dimensions (Width × Height × Depth)

32 mm × 78 mm (1.25 in × 3.07 in)

Page Count

Paper Stock

Colored paperboard 600 g/m2
Appli self-adhesive paper 120 g/m2

Number of Colors

1 Spot (Black)



Pieces held in a small plastic bag for distribution


Times New Roman


Giuseppe Profilio, a film director, came to Joan Massó for a set of new business cards. He did not need a large amount produced, and he was looking for something that spoke clearly and directly about his methodology and approach to his work. Inspired by the slogan Everything fits, Joan provided an in-the-moment experience for his client, who is able to assemble his business card while having a conversation with the receiver. Giuseppe carries the pieces in small plastic bags that he unveils and assembles on an as-needed basis.

Furthermore the cost of the business cards was kept modest by printing the labels in a single color, and using colored stock for the puzzle pieces — red, green and blue, as in the on-screen colors RGB.

Giuseppe Profilio Business Cards --- Giuseppe Profilio Business Cards --- Giuseppe Profilio Business Cards --- Giuseppe Profilio Business Cards --- Giuseppe Profilio Business Cards


Recent Posts



Giuseppe Profilio Business Cards


Production Method



Joan Massó



Carles Jaumot

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 9, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End