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Quantity Produced


Production Cost

$17,000 (Approx.)

Production Time

3 Weeks

Dimensions (Width × Height × Depth)

9 in × 13 in

Page Count

52 + cover

Paper Stock

Cover: Domtar Cougar Smooth, 80 lb Cover
Neenah Translucent Clearfold, 48 lb
Body: Domtar Cougar Smooth, 80 lb Text

Number of Colors

CMYK + 1 Spot on the book
3 Spot on the traslucent cover


Aquous for fast drying




Modern 20
Century Expanded


In this annual report for the National Association for the Advancement of Colored People (NAACP) — whose mission is “to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination.” — the team at Hyperakt created a solid printed piece that looks like a million bucks but certainly didn’t cost that.

The cover comes with an additional translucent, well, cover that gives the report an immediate tactility and interactivity. And lest the idea seem simple, the production required a bit of keenness to make look so good, with a double hit of white prior to laying down the yellow ink to avoid an overly translucent effect. Inside, the report is strong typography and layout printed crisply in CMYK with the black and white images getting special treatment by being done as duo-tones (Process Black and Pantone Grey).

Overall, whether it’s the printing or the rallying cry on the cover, the report communicates “the potential of the vote,” as Hyperakt explains, “as both the ultimate expression and most fundamental engine of power, justice, and freedom.”

NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report --- NAACP Annual Report


Recent Posts



NAACP 2008 Annual Report


Production Method



Design: Jason Lynch
Art Direction: Julia Vakser, Deroy Peraza



Recycle Paper Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 18, 2010


Filed Under

Annual Reports


Tagged with


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End