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Original Beans

Quantity Produced

50,000 of 3 Chocolate Bars

Production Cost

Production Time

2 Months

Dimensions (Width × Height × Depth)

3.25 in × 6.875 ×l 0.5 in

Page Count

Paper Stock

Custom made French Paper that is 100% recycled

Number of Colors

4 Spot + Foil Stamp




Los Niches
Engravers Gothic


Eating chocolate carries with it the guilt of adding calories to your diet — quite a burden considering that chocolate is the most delicious food group in the universe — but, like any other consumable, it also comes with the weight of taking its toll on the environment and the earth. In an attempt to even the balance, a new Chocolatier aims to provide a tasty bar as well as act responsibly: “For every bar you buy,” explains Original Beans “local community farmers plant a tree that will support the forest; not just rare cacao trees, but a mix of trees necessary for lively biodiversity. Each Original Beans bar contains a lot number, which designates the location of a new tree so that you can track your contribution.” The packaging, produced in a facility that uses 100% wind power, is an elegant complement to this premise. Instead of the usual plastiquey chocolate wrapper, Original Beans come in a toothy, tactile, custom-made batch of French Paper, adding an earthy quality to the experience.

Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 22, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End