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Quantity Produced


Production Cost

€4252 with sponsors ($5,758)

Production Time

30 days

Dimensions (Width × Height × Depth)

180 mm × 215 mm × 30 mm (7.08 in × 8.46 in × 1.18 in)

Page Count

Booklet: 48

Paper Stock

Booklet: Conqueror 100% recycled Dyamond 160grs
Package: corrugated fiberboard

Number of Colors

Booklet: CMYK
Package: 1 spot ink, white


Booklet cover: Spot UV


Perfect binding




It’s ridiculous, it’s impossible, it’s a success was the theme of the 11th Festival of Clube de Criativos de Portugal, a theme that was carried on to its annual report.

In an area where exposure to danger is constant, the fear of risk can kill good ideas. The danger of failing, the danger of overcoming the briefing, the danger of not having an idea, of missing the objectives, of the client’s dislike, everything can cause the fear of taking the risk. The purpose of this festival was, therefore, to reward the riskier, most innovative and courageous ideas.

For the first time, it was no longer a book but a product for the digital world: a DVD with the recording of the projects in the annual contest and a brochure with the message board and focus on the grand prize.

The graphical language, inspired by the identity of the Festival, took advantage of the ambiguity of the definition of risk: are risks and scribbles that are designed to talk about the importance of risk. In the brochure a few illustrations of the text challenge the reader. There is a hangman game. There is a hobby to join dots wich result is only one risk. There is a man-bird almost hidden in the fold of the binding to celebrate perhaps the greatest risk of always: to fly. And there’s a challenge to face the world of communication: without fear (“sem medo”).

But the directory does not seem to be for one to open or read: when we handle it for the first time, we do not know what to do with it: we must take risks, open the package and go against the directions of the tape that seals the card. And then review the best ideas of the year, which are immortal.

I’ve said it before, and I say it again: I am a sucker for all things interactive and tactile and I surely want to get my hands on one of these directories to have some fun digging into its many aspects.

Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory ---Clube de Criativos Annual Directory


Recent Posts



Clube de Criativos Annual Directory


Production Method



Dulce Cruz at By



Package: Sinalizar
Bag: Snazzybags
Booklet: Sobralense, Lda
CD: Skyquest

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 19, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End