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Isaac Spiewak & Sons

Quantity Produced


Production Cost

Production Time

3 months (November 2009-January 2010)

Dimensions (Width × Height × Depth)

5 in × 5 in

Page Count


Paper Stock

Cover: 120 lb. silk cover
Inner Pages: 120 lb. silk text
Belly Band: 100 lb. gloss text
All papers FSC certified.

Number of Colors

Cover: 1 Metallic + 1 Spot Color/ 1 Metallic Spot Color
Interior: CMYK + 1 Metallic Spot Color
Bellyband: 1 Metallic + 1 Spot Color


Cover: Silk aqueous coating with a spot gloss varnish
Interior: Silk aqueous coating
Bellyband: Gloss aqueous coating


Perfect binding


Neutra Display Drafting


Since 1904: House of the Golden Fleece is a book that spans the
history of the Isaac Spiewak & Sons company, a promotional piece that would teach, stimulate, and promote the brand within its own group. With the wealth of materials available in the company archives, it began to be conceived more as an art
exhibition than a brand piece.

A volume such as this one usually includes at least one production detail that stands out. More often than not, it strikes the match that lights the fire of what can become a production nightmare if the proper solution can’t be found.

Working closely with the print manager, we explored several options for the cover. One process involved laying down a spot UV and overlaying the hydrophobic Soft Touch aqueous to settle where the UV wasn’t, providing two distinct textures. Unfortunately, the fine lines were getting lost. We also attempted a clear foil stamp but due to the reflective white paper, the indentation didn’t create the level of contrast that we had in mind. Ultimately, we decided to go with something far more hands-on: A
clear spot varnish, tinted with a Metallic PMS directly on press.

The cover features a subtle spot gloss varnish over an overall Silk aqueous coating. The varnish was hand-mixed with a Metallic PMS color to a final value of around 10%. The subtle metallic ink causes light to absorb differently, effectively making it legible in an unassuming way. This solved the problem of allowing the spot gloss to be readable on solid white without the alignment issue that presents itself when printing gloss over a color. It was quite an experiment, but the results are outstanding. The graphic appears very slight in low light and vibrant in direct light.

An ingenious solution to a common problem, and a good inspiration for a future project.

A digital version of the book is available in the history section of the Spiewak website.

Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book --- Isaac Spiewak & Sons Book


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Isaac Spiewak & Sons Book


Production Method



Creative direction: Josh Chapman
Art direction and design: Michelle LeClerc



Trade Secret Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 26, 2010


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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