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National Strategic Reference Framework (NSRF)

Quantity Produced


Production Cost

€1395 ($1889)

Production Time

4 days

Dimensions (Width × Height × Depth)

Flat: 480 mm × 123 mm (18.89 in × 4.84 in)
Folded: 123 mm × 96 mm (4.84 in × 3.77 in)

Page Count

Paper Stock

Curious Metallics White 300grs

Number of Colors






With spring in the air and thoughts of warmer weather and time spent outdoors I wish to take you back to Christmas once more with this beautiful laser-cut card from Portugal.

This is a Christmas card for a governmental organization that improves economic and socio-cultural development and territorial qualification in Portugal — National Strategic Reference Framework (NSRF). It is intended to be a metaphor about this organization’s line of work: supporting human potential, economic competitiveness factors and territorial enhancement. Though it’s simple in appearance, the cutting/folding design allows us to play with it, reconfigurating its form and its shadow.?

Complicated yet simple. Light and shadow playfully fighting to occupy the same space.

National Strategic Reference Framework (NSRF) Christmas Card --- National Strategic Reference Framework (NSRF) Christmas Card --- National Strategic Reference Framework (NSRF) Christmas Card --- National Strategic Reference Framework (NSRF) Christmas Card --- National Strategic Reference Framework (NSRF) Christmas Card --- National Strategic Reference Framework (NSRF) Christmas Card


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National Strategic Reference Framework (NSRF) Christmas Card


Production Method



Dulce Cruz at By




This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 16, 2010


Filed Under

Promotional Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End