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A Division of UnderConsideration

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2009
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2017

Earlier this year we covered the inaugural book of the RRR Project, that invited folks to reuse, recycle and re-appropriate artwork for this publication. This past March, anyone in Laguna Beach, CA could have caught the RRReleased show, that showcased the original artwork of that first book. Of course, this event needed a poster and some postcards. Ringleader Scott Massey explains:

For the RRR project’s first West Coast show called RRReleased, we chose to print the marketing collateral cheap and dirty. Since the work and nature of the project stems from recycling and an appreciation for the environment it also made sense to cut back on our contribution to landfills and water pollution. We had two screens made for both the poster and postcard designs. The posters were silkscreened in my bedroom by hand with water soluble ink and printed on recycled paper. The blue graphics seemed to blur together when 50 prints were laid down next to each on the floor (no print racks available).

Since I am not a master printmaker, we had a number of prints that could not be considered for the edition. Every print that didn’t make the cut was used for the postcards. I had designed the postcard information so that it was one type design repeated nine times. The crop marks were made from doted lines, which is a graphic that runs consistently thru the RRR graphic language. To make the design more compelling they were also made into x’s and other graphics to center the type in a simple manner. This design was printed on the other side of the already print poster design and once they were cut to size, the poster graphic was cropped.

In order to make the postcards more collectible, the poster design was overprinted on old prints from myself and Paul D’Elia. It’s nice to know that a number of these cards and posters were kept by our friends and family from the show and not thrown in the trash. I don’t think this would have happened if the project was printed on a large scale or if our hands weren’t so intertwined in the printing process. It was worth the back ache and blisters and I look forward to doing it for the next group show.

With its own unique style and production approach the RRR Project is turning out to be a joyful of print surprises.

Flat artwork for poster and postcards

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Isaac Spiewak & Sons Book

RRReleased Show Poster and Postcards

Production Method

Design

Scott Massey
Additional lettering & illustration: Scott Richards

Printing

Printed by hand in Scott's bedroom with help by Kim Zadigian.
Output of film and burning of screens, Paul D'elia