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RRR Project

Quantity Produced

Posters: 150
Postcards: 500

Production Cost

Around $300 for paper, ink, and bandaids

Production Time

Less than a day for design, 3 days to print, trim, reprint and retrim

Dimensions (Width × Height × Depth)

Poster: 18 in × 24 in
Postcard 5.33 in × 7.33 in

Page Count

Paper Stock

Cougar Cover 100 lb Smooth White

Number of Colors

Poster: 1 Spot
Postcard: 2 Spot




Hand lettering by Scott Richards and Scott Massey


Earlier this year we covered the inaugural book of the RRR Project, that invited folks to reuse, recycle and re-appropriate artwork for this publication. This past March, anyone in Laguna Beach, CA could have caught the RRReleased show, that showcased the original artwork of that first book. Of course, this event needed a poster and some postcards. Ringleader Scott Massey explains:

For the RRR project’s first West Coast show called RRReleased, we chose to print the marketing collateral cheap and dirty. Since the work and nature of the project stems from recycling and an appreciation for the environment it also made sense to cut back on our contribution to landfills and water pollution. We had two screens made for both the poster and postcard designs. The posters were silkscreened in my bedroom by hand with water soluble ink and printed on recycled paper. The blue graphics seemed to blur together when 50 prints were laid down next to each on the floor (no print racks available).

Since I am not a master printmaker, we had a number of prints that could not be considered for the edition. Every print that didn’t make the cut was used for the postcards. I had designed the postcard information so that it was one type design repeated nine times. The crop marks were made from doted lines, which is a graphic that runs consistently thru the RRR graphic language. To make the design more compelling they were also made into x’s and other graphics to center the type in a simple manner. This design was printed on the other side of the already print poster design and once they were cut to size, the poster graphic was cropped.

In order to make the postcards more collectible, the poster design was overprinted on old prints from myself and Paul D’Elia. It’s nice to know that a number of these cards and posters were kept by our friends and family from the show and not thrown in the trash. I don’t think this would have happened if the project was printed on a large scale or if our hands weren’t so intertwined in the printing process. It was worth the back ache and blisters and I look forward to doing it for the next group show.

With its own unique style and production approach the RRR Project is turning out to be a joyful of print surprises.

RRReleased Show Poster and Postcards

Flat artwork for poster and postcards
--- RRReleased Show Poster and Postcards --- RRReleased Show Poster and Postcards --- RRReleased Show Poster and Postcards


Recent Posts



RRReleased Show Poster and Postcards


Production Method



Scott Massey
Additional lettering & illustration: Scott Richards



Printed by hand in Scott's bedroom with help by Kim Zadigian.
Output of film and burning of screens, Paul D'elia

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 23, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End