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Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

5.5 in × 5.5 in

Page Count

Paper Stock

Waste Not Paper Chocolate

Number of Colors

1 spot (PMS 877)






For the past seven or eight years, a devoted group of attendees to the HOW Design Conference have organized a small CD Exchange activity, where each of them selects a few tunes and tries to out-wow the others by doing a cool label or sleeve. For the 2009 HOW Design Conference in Austin, TX, Gilah Press + Design did a fairly wow-ish sleeve — although, to be fair, I will be wowed by anything printed silver on chocolate colored paper — with a compilation of songs that had “HOW” in the title. The most impressive part of the printing though, is on the inside sleeve where the corners of the vertical lines across it, join with the angled lines on the inside, a very nice feat to pull off. Plus, did I mention this is printed silver on chocolate brown?

2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve --- 2009 How Design Conference CD Exchange Sleeve


Recent Posts



2009 How Design Conference CD Exchange Sleeve


Production Method



Gilah Press + Design:
Art Direction and Design: Kat Feuerstein



Gilah Press + Design:
Press: Whitney Cecil

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 11, 2010


Filed Under

Music Packaging


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End