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Ontario College of Art and Design

Quantity Produced


Production Cost


Production Time

5 days

Dimensions (Width × Height × Depth)

Open: 6 in × 16 in
Closed: 6 in × 4 in

Page Count

Paper Stock

Revive100 100 lb cover stock

Number of Colors

2 spot inks




DIN 1451 Engschrift and Sign Painter House Script


Too much information can be overbearing, but when every detail needs to be included it is up to the designer to make it work—intelligently, with legibility and functionality in mind.

The main challenge of this project was the variety of information that needed to be included — group vs. solo shows, different durations and venues but common opening nights, a class of 4th-year students vs. 18 individual emerging artists, etc. The question was how to tie everything (and everyone) together, while simultaneously providing individuality. The result was a multi-functional perforated flyer/poster made up of four separate postcards — one for each opening night — that could be kept whole, or disconnected and distributed, thus providing each artist the option of having their own more specific promo material.

OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s)


Recent Posts



OCAD Event Postcard(s)


Production Method



Jayme Spinks



Standard Form

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 18, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End