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BROWSE
Client
Travel + Leisure magazine
Quantity Produced
800
Production Cost
$4,000 (Approx.)
Production Time
8 Days
Dimensions (Width × Height × Depth)
Posters: 17.5 in × 12.5 in
Label: 11.75 in × 4.5
Page Count
–
Paper Stock
French Paper, 100 lb Cover
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typography
Hand Lettering (Jill Sabato)
In this mailer for Travel + Leisure magazine, promoting the second annual Food issue, the borders of the 50 states of United States are replaced by the more tastier local foods, typical of each state or city. Perhaps not GPS-accurate, but things like coffee (Washingotn) and BBQ (Texas and Tennessee) seem to be in the right place. Hand-lettered, or more like Hand-scribbled, by Jill Sabato, the oversize mailer comes in two parts: the first, the already mentioned map, which is printed on a lovely Tiffany-blue colored paper, with white and black ink; and a second white sheet, printed matching blue and black. But, there is no denying the star attraction is the map… just missing is Alaska, and its moose and caribou.
Travel + Leisure 2010 Food Issue Mailer
Production Method
Design
Design: Jill Sabato
Printing
Silkscreening: Kayrock
Offset Printing: Amerikom
Labels: Diesel Fuel Prints
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 26, 2010
Filed Under
Posters
Tagged with
color paper
french paper
label
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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