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Ladmmi, L'ecole De Danse Contemporaine

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Admission Guide: 7.75 in × 11 in
Accordion brochure: 4.125 in × 9.215 in
Poster brochure: 3.75 in × 8.5 in

Page Count

16 pages

Paper Stock

Rolland Opaque

Number of Colors




Saddle stitched


Din and Whitney


A brochure is a brochure is a brochure… until a detailed feature catches your eye and makes you pay extra attention. Be it how an image is cropped or placed, how a piece of paper unfolds, or how an image can evoke a unique feeling, or sometimes the combination of all, paired with nice offset printing on uncoated paper as in the case of this set of printed materials L’ecole De Danse Contemporaine in Montreal.

When one of Montreal’s top contemporary dance schools, Ladmmi came to us, they felt that their current design didn’t fit with the image of their school. Geometrical shapes and static images were therefore traded in for curved, hand drawn lines and images that better captured the movement of contemporary dance. Mookai created the admission guide and two recruitment brochures, one of which is aimed at youth and folds out into a poster featuring a powerful image of a dancer.

Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials


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Ladmmi, L’ecole De Danse Contemporaine Materials


Production Method



Creative direction: Lori von Sychowski
Design: Lori von Sychowski and Tanya Duffy
Production artist: Kiera Liutak



Groupe Laurier

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 14, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End