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Potawatomi Bingo Casino

Quantity Produced


Production Cost

Aprox. $2 per Piece ($3,354)

Production Time

7 Days

Dimensions (Width × Height × Depth)

Folded: 4 in × 9 in
Flat: 24 in × 36 in

Page Count

Paper Stock

Titan Gloss Text, 80 lb

Number of Colors





Didot Italic
Public Gothic Rounded by Antrepo
Las Vegas (Fabulous) by House Industries
Chunk by Meredith Mandel


In this promotion for customers of the Potawatomi Bingo Casino, the in-house team went as big as the prize up for grabs: More than 1,000 feet long and 236 feet high with a whopping 16 decks, it’s the Royal Caribbean’s Oasis of the Seas. The direct mail piece comes in a deceivingly small package, measuring in smaller than a letter-size sheet, but as the user unfolds it, it grows to a poster-size sheet that has all the monumental details of the ship. As they say, “Go big or go home.” But for a lucky few, they will go to the Caribbean.

Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo


Recent Posts



Oasis of the Seas Cruise Giveaway Direct Mail


Production Method



Design: Robert Dumville
Copy:Lisa Kline
Art Direction: Ann Smiley



The Marek Group

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 16, 2010


Filed Under

Direct Mail


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End