ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Potawatomi Bingo Casino
Quantity Produced
1677
Production Cost
Aprox. $2 per Piece ($3,354)
Production Time
7 Days
Dimensions (Width × Height × Depth)
Folded: 4 in × 9 in
Flat: 24 in × 36 in
Page Count
–
Paper Stock
Titan Gloss Text, 80 lb
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
Didot Italic
Public Gothic Rounded by Antrepo
Las Vegas (Fabulous) by House Industries
Chunk by Meredith Mandel
In this promotion for customers of the Potawatomi Bingo Casino, the in-house team went as big as the prize up for grabs: More than 1,000 feet long and 236 feet high with a whopping 16 decks, it’s the Royal Caribbean’s Oasis of the Seas. The direct mail piece comes in a deceivingly small package, measuring in smaller than a letter-size sheet, but as the user unfolds it, it grows to a poster-size sheet that has all the monumental details of the ship. As they say, “Go big or go home.” But for a lucky few, they will go to the Caribbean.
Oasis of the Seas Cruise Giveaway Direct Mail
Production Method
Design
Design: Robert Dumville
Copy:Lisa Kline
Art Direction: Ann Smiley
Printing
The Marek Group
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 16, 2010
Filed Under
Direct Mail
Tagged with
CMYK
direct mail
envelope
over-sized
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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