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Shaw Nielsen

Quantity Produced


Production Cost


Production Time

2.5 weeks

Dimensions (Width × Height × Depth)

14 in × 15 in

Page Count

Paper Stock

Number of Colors

2 spot inks





Personal promotional pieces are more often than not subjected to a torturous quality control process that leaves little room for the unexpected or for introducing new ideas. Shaw Nielsen realized that an open mind is often rewarded.

The poster was started as a personal project. As a professional illustrator it’s always good to break out of your normal subject matter and explore different corners of the world in your style. As far as the production goes, I had originally wanted to silkscreen the poster at a much larger size but decided to letterpress it after having a conversation with Jason, at Genghis Kern, who has a passion for his craft and really helped to make this poster special. We ended up making the poster a smaller size because of the limitations of his poster press, but it ended up changing the piece in ways I couldn’t have seen, for instance Jason ended up really upping the pressure so the impression of the plates made the finished poster really textural.

Long live the tactile, and long live intricate and beautiful illustrations. When they come together… beauty is born.

Shaw Nielsen Promotional Poster --- Shaw Nielsen Promotional Poster --- Shaw Nielsen Promotional Poster --- Shaw Nielsen Promotional Poster


Recent Posts



Shaw Nielsen Promotional Poster


Production Method



Shaw Nielsen



Genghis Kern

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 1, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End