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Simplicity Law

Quantity Produced

500 each of 4 lots

Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

2 in × 3.5 in

Page Count

Paper Stock

Classic Crest Antique Gray, 100 lb. Cover

Number of Colors

1 spot ink
1 foil stamp




Caslon by William Caslon
Franklin Gothic by Morris Fuller Benton


I never thought I would see purple foil associated with lawyers. But as many say, never say never.

The average contract at Simplicity is probably no more than a few hundred dollars however they are providing every bit of service that you would get from a more expensive competitor. The price point maybe cheap, but the service certainly isn’t. We felt a great analogy to that was that of being able to purchase a suit from Saville Row for the cost of one from JC Penney’s. We looked there for a lot of inspiration. The foil was really just the finishing touch. The over the top touch that says “man that card looks expensive, these guys are the real deal.”

The process was pretty straightforward. I think I was lucky with the production folks that helped us out. We did a temporary run of the card without foil and it just feels like a cheap knockoff. I think the price with foil was like a buck more per card, but it feels like about twenty.

I am pretty sure there is no comparison between the two sets of cards. Go purple foil, go!

Simplicity Law Business Cards ---Simplicity Law Business Cards


Recent Posts



Simplicity Law Business Cards


Production Method



Creative Direction and Design: Greg Ash
Project Management: Emily Smith



Graphic Dimensions

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 30, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End