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Bath Artists' Studios

Quantity Produced


Production Cost

£520 ($788)

Production Time

10 days

Dimensions (Width × Height × Depth)

A5: 148 mm × 210 mm (5.82 in × 8.26 in)

Page Count


Paper Stock

Challenger, uncoated, 120gsm

Number of Colors

1 Spot (Metallic PMS 876)



Saddle stitch


Monotype Bell
Compacta LT bold


Sometimes it is the small tweaks we can make to an existing design that will have the greatest impact on the revised or updated version. Ben International had worked with Bath Artists’ Studios before, and when asked to rework their seasonal program the analyzed the existing work and found ways in which to improve beyond the graphics.

We didn’t much care for the existing format, which didn’t quite offer enough space for all the content and felt a bit cheap. We made a nicer 16 page A5 format with greater image content, which we felt was befitting of an artists’ studio complex. Dropping from two to one colours meant we could produce a much nicer document for the same amount of money as they were currently spending on print. It also meant we could add some nice little touches like a more tactile stock, and some rather lovely brass stitching.

We also proposed the addition of a foreword and a featured artists section in each edition, so that the programme becomes a document that its recipients will want to browse through and hopefully keep.

The many type styles from the old templates had become confused or lost over time, so we provided a stripped down hierarchy of information that will be super easy for the BAS staff to implement now that we’ve handed the files over. They’ll be producing the forthcoming issues, each printed in a different single spot colour, which will over time build into an instantly recognisable and eye-catching series of documents. This first is printed in a special metallic, 876 U, and the series will feature such other mouth-watering treats as Rhodamine Red and 7467 U. Mmmm… Pantone references.

A nice improvement not only on the visual aspect of the program, but surely on the implementation of future issues to be done in-house.

Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program ---Bath Artists' Studios Program


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 12, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

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