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Eaton Hall

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Sleeve: 3.875 in × 7.5 in
Cards: 3.625 in × 8.5 in

Page Count

6 individual cards

Paper Stock

Mohawk Superfine, Eggshell, Ultrawhite, 100lb Cover

Number of Colors

Sleeve: 1 spot engraving + 1 spot offset
Cards: 3 spot inks






Eaton Hall is an upscale Inn and Conference Centre housed in a 1930s Norman Chateau. Originally built for Lady Flora McRae Eaton as a private rural residence—the facilities rounded turrets and grand halls make it the perfect setting for sophisticated weddings and corporate functions. The folks at Matter Strategic Design designed the identity and a welcome kit that consists of six cards representing each of the services provided, which are housed in a custom sleeve.

From the engraved cover to the classic typeface to the cotton paper and the suite of old school icons, the design has a modern elegance while staying respectful to the facility’s classic charm.

Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit ---Eaton Hall Welcome Kit


Recent Posts



Eaton Hall Welcome Kit


Production Method



Matter Strategic Design
Creative Direction and Design: Mike Kasperski and Matter Strategic
Writing: Oanh Kasperski



Springfield Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 29, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End