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The Vicious Circus

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

French Paper, Pop-Tone Lemon Drop, 65 lb Cover

Number of Colors

1 spot ink, Gun Metal Metallic




Atreyu (Greg Eckler)
Custom lettering


Greg Eckler was attracted to the statement Design like you give a damn, at a time when he has been focused on making and creating things that have positive reinforcement. He started by creating a poster with custom lettering using the phrase Design like you give a damn but eventually thought: what about everyone else? At this point, the project evolved into a personalized motivational poster where each person can add what they give a damn about in the area above the text, and then, well, give a damn about it.

But how large should giving a damn be?

My biggest challenge with this project was that my silkscreen press is small and I really wanted to make this an 18 × 24-inch poster. So to overcome it I made two screens one for the upper part and one solely dedicated to the text at the bottom. Also, the addition of the text came later in the poster’s evolution since I felt that my initial lettering was just floating in space. Inspired by the work of Jason Munn [of The Small Stakes] I thought that the addition of some text would balance the composition and also help push the positive side of the message. Plus the text helps you realize I’m not being sarcastic.

One tip for people who do screen printing: those Axe hair product jars are awesome for storing ink. If you are not a user of these products and do printing, find someone who uses them and ask if you can have the empty container when they are done.

Looks like Greg gives a damn about good printing as well.

Like You Give A Damn Poster ---Like You Give A Damn Poster ---Like You Give A Damn Poster ---Like You Give A Damn Poster ---Like You Give A Damn Poster ---Like You Give A Damn Poster


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Like You Give A Damn Poster


Production Method



The Vicious Circus: Greg Eckler



The Vicious Circus: Greg Eckler

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 27, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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