ADV @ UNDERCONSIDERATION      Peek here for details





Zoyes Creative

Quantity Produced


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

Closed: 5 in × 5 in
Flat: 10 in × 5 in

Page Count

Paper Stock

90 lb card stock

Number of Colors







Zoyes Creative is a boutique design and marketing company that is also closely associated with an architectural model-making and rendering company, a partnership they fully used when producing their latest holiday card.

We send out holiday cards every year and this year we wanted to do something a little different. As I usually consider myself an interactive/web designer, I like to bring that sort of element of interactivity into other aspects of my work, outside of the computer screen. The content on the inside of the card better articulates what we were trying to get across to the recipients (our clients, friends, vendors, etc).

There were many challenges that confronted us throughout production. As we had just moved offices and merged businesses, we had very little time and money to devote to the project. This required us to decide on a concept and stick to it very quickly. The cards were designed and printed, and then came the steps involved to laser cut each and every card. Most of the time spent was during this time—laser cutting 250 cards, folding, cutting string, inserting into vellum envelopes, etc.

The snowflakes are connected at each corner point by a small amount of paper so that the snowflakes can be easily popped out.

Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card


Recent Posts



Zoyes Creative Holiday Card


Production Method



Zoyes Creative: Haley Querro and the Zoyes Creative team



White Reproduction

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 18, 2010


Filed Under

Promotional Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End