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Amy McAdams

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 in × 1.5 in

Page Count

Paper Stock

Uncoated coverstock

Number of Colors

3 spot inks




Helvetice Neue Family


With an uncertain real estate future, Amy McAdams designed her business cards and identity materials with flexibility in mind (and need).

When designing my new identity system, I decided to go with a generic card portion (with name and graphics only) paired with a an address/info label. My reasoning? I didn’t know if I’d be moving offices in the near future and I didn’t want to pay for letterpress cards to be re-printed. So, my task was to make the label multi-purpose: it attaches to multiple items, from letterheads to exterior envelopes.

I also wanted a slight handmade feel for some of my extra pieces, like note cards and client thank yous. For these (and, for additional graphics on envelopes and CD labels), I purchased a set of stamps that could be used together or separately to further the brand. I’ve found that the use of stamps has been a cost-effective addition to my other printed pieces. It’s cut significantly down on cost and allows me to add my own imperfect touches to each piece that leaves my studio.

I think a nice balance has been reached between the items that are set in paper, and those that are open to change and human interaction.

Amy McAdams Business Cards ---Amy McAdams Business Cards ---Amy McAdams Business Cards ---Amy McAdams Business Cards


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Amy McAdams Business Cards


Production Method



Amy McAdams



Oliver Brinn Letterpress

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 20, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End