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Mohawk Fine Papers and John Madere

Quantity Produced


Production Cost

Production Time

6 weeks

Dimensions (Width × Height × Depth)

10 in × 13 in

Page Count


Paper Stock


Number of Colors

CMYK + PMS Warm Red


Spot gloss and dull


Perfect binding




What do Milton Glaser, Stefan Sagmeister, Paula Scher, Stephen Doyle, Michael Bierut, Massimo and Lella Vignelli, Chip Kidd, April Greiman, Seymour Chwast and Ellen Lupton have in common? Apart from mad typographic skills, they are all beautifully photographed by John Madere, and included in the Mohawk Kromekote sample designed by Decker Design.

The project began after John Madere photographed Stefan Sagmeister at Deitch Gallery and Paula Scher at Maya Stendahl Gallery. It was originally conceived to portray graphic designers working in both the commercial and fine art worlds. As the project evolved, the criteria broadened; each of the designers portrayed has contributed to the profession significantly and each works across many creative disciplines.

If you have ever wondered about printing on Kromekote, but have feared the process or the unknown result, here is an educated and highly reassuring experience.

The publication design is subtle; it follows a disciplined grid and varied pacing intended to pair with the striking portrait compositions. Great consideration was given to showcasing Kromekote’s printing capabilities, resulting in enhanced, lustrous photography throughout. On Michael Bierut’s photograph, for example, a combination of gloss and dull varnishes was used, with gloss appearing on the windows only, effectively adding depth to the scene.

It took a long time to put together, coordinating schedules across the nation and working on every detail of each photograph—but surely, it was worth the wait. If you want to read more about how each photo came to be, you can so so in John’s blog.

<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure ---<em />John Madere: Portraits of Design</em>Mohawk Brochure


Recent Posts



John Madere: Portraits of DesignMohawk Brochure


Production Method



Decker Design: Lynda Decker and Carrie Leuci



Sandy Alexander

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 16, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End