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Family member

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 in × 6.5 in

Page Count


Paper Stock

Crane Lettra Fluorescent 110 lb Cover

Number of Colors

2 Spot



Sewing machine


Fink Heavy
LHF Fairground


Whenever babies and design collide I fear the worst. I am weary of your typical baby designs with the cute little bears or ducks or ponies or whatever. And the colors! Oh, the pink-or-blue colors. Which is why I was immediately drawn to the baby shower invite that Miguel Castro designed and printed for his sister-in-law.

When I first approached this project, I did some research on some previous designs and noticed that many of the invitations out there were usually one page either A6 or A7 size. I wanted to do something a bit smaller, and have a more custom feel to it. I also wanted to introduce some type of sewing technique to the paper, to help give the “craft” feel to it. One thing I wanted to try was doing a reveal style crease to the front of the card, and found that sewing it would be a great way of attaching the cards together. The overall design objective was to do a fun and cute illustration style. For the front I introduced some trees and rolling hills into the design, that represented her hometown which her baby was going to be born. For the back, I kept it very simple, but wanted to keep the pattern from the front into the back so that it merged nicely with the overall design.

And now for some of the technicalities and technical issues faced:

I used a creasing matrix on the press, which was pretty easy to do. I did run into some issues with having it not ink in certain areas, so there was a lot of make ready to do beforehand. I ran into some headaches with this project, but overall am very happy with the outcome.

And very happy is what both designer/printer and mother-to-be should be with these invites.

Baby Girl On The Way Invitation ---Baby Girl On The Way Invitation ---Baby Girl On The Way Invitation ---Baby Girl On The Way Invitation ---Baby Girl On The Way Invitation ---Baby Girl On The Way Invitation


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 3, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End